FREE GIFT

ELEVATED STYLE

Limited time only— get a FREE deployant buckle with any P-51.

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LATEST RELEASES

#1 FAN FAVORITE SWISS WATCH

Discover our best-seller collection.

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GRADUATE GIFT GUIDE

Find the perfect Swiss timepiece for every type of graduate in your life

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P-51 TITANIUM

ELEVATE YOUR WRIST

Discover our iconic P-51 Swiss chronograph that pays homage to the legendary P-51 WWII fighter.

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P-51 TITANIUM

Limited Edition Automatic Chrono

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SO MANY CHOICES

Don't know where to start?

LIV WATCH FINDER

TOP COLLECTIONS

P-51 Pilots

P-51 Pilots

Titanium Automatic Chrono & Ceramic Rotating Bezel

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GX1 SWISS CHRONOGRAPH

GX1 Chrono

GX1 Chrono

GX1 Swiss 1/10th of a sec Chrono

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GX-AC AUTOMATIC CHRONO

GX-AC

GX-AC

Bold 12 Hour Swiss Automatic Chronograph

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44MM GX-DIVER'S AUTOMATIC

Divers 44

Divers 44

Dive To 1000 ft With this automatic Ceramic Bezel

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REBEL-AR SWISS AUTOMATIC

Rebel-AR

Rebel-AR

The Most Unique Automatic rectangle watch.

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WHAT THEY SAY ABOUT LIV

OUR STORY

WE ARE WATCH FREAKS

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Our brand was born out of a love for Swiss watchmaking. To us, quality is about integrity. It's about looking at every detail, scrutinizing, and creating something superior.

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